The
title tag is probably the most important area of your page as far as
search engines are concerned, all search engines give relevancy to words
found in the title tag.
Title
tags are easy to include in webpages -
You simply put your title between two title tags. Here's the HTML needed
<title>
AKA Marketing - Internet Marketing Articles, Internet Marketing strategies,
tips, tricks and secrets </title>
The
start title tag <title> and the end title tag </title> should
be placed between the <head> and </head> HTML tags of your
page, these tags are at the top of all HTML pages.
OK
now you know where to put it, but how do you know what to put in it.
Have a look at the sample title I have included above, it targets my
main keyphrases
Internet
Marketing Articles
Internet Marketing Strategies
It also targets secondary keyphrases like
Internet
Marketing tips
Internet Marketing tricks
Internet Marketing secrets
and reads very well which helps to attract searchers to the AKA MARKETING
site.
Don't
even think about having a title page like PAGE 1, Joe's home page, My
home page or any other title that's not very descriptive because it
wont help you one bit.
Again
take a look at my title above obviously it has got Internet Marketing
Articles, strategies, tips, tricks and secrets. Since search engines
often return the title in the search results, your HTML title should
be both very descriptive and attractive, and AKA Marketing.com is.
You
may notice I included AKA Marketing in my title tag, I did this because:
Many
search engines and directories display Web sites alphabetically. Therefore,
to take advantage of this, I included my website name AKA Marketing
at the start of my title. A is the first letter of the alphabet, its
a capital. Capitals are alphabetically higher than lower case letters.
So on search engines that list sites alphabetically I will appear before
sites with similar content that either have a small a or any other letter.
Also I will appear ahead of anyone with a capital A and a lowercase
letter as their 2nd letter in their title tag because K is my 2nd letter.
My website name matches my domain name and is personally think it is
smart, catchy and very memorable so I included it in the hope people
might revisit.
It makes the site seem more professional
Regards point #2 , Beware not to put in characters that don't make any
sense because your title not only has to be nice to search engines but
also has to be nice and attractive to people, the titles do actually
get read you know!.
As
for the length of your title try to keep it about 12-20 words and less
than 150 characters, having more than this will lessen the relevancy
of words in the tag and therefore they will become less important to
the search engines. However if you need a longer title maybe because
you are targeting a wide range of keyphrases it is advisable to put
your most important keyphrases early in the tag this is because some
search engines will truncate your tag and only take the start of it.
Click NEXT to go to search engine optimization page 2 and to find out
about the other areas of a webpage where you can place your keyphrases.
Article by David Callan - admin@akamarketing.com
David is the webmaster of http://www.akamarketing.com.
Visit his site for free internet marketing articles, advice, ebooks,
news and lots more.
